Marketing

One of the most valuable assets we own is our brand, and we are fortunate to have a brand rooted in respect, integrity, innovation, teamwork and excellence. Consistency of look, feel and message is key to creating and maintaining a strong presence in the marketplace. See Baylor College of Medicine Brand Guide (Baylor login required).

The marketing and branding team is focused on developing and executing marketing strategies and campaigns with an emphasis on institutional and brand positioning, patient volume growth and market research. Our team begins the process with market and competitive research followed by campaign and creative development and finished with the implementation of tactics including design and production, onsite event management and media buying.